Archive for the 'Fashion Weeks' Category

The third edition of Van Heusen India Mens Week (VHIMW) 2011 kickstarts today. Designers are ready to showcase their menswear collection for the modern Indian men who don’t hesitate to shell out a handsome amount for bespoke attire.
Perhaps it’s the lure of the emerging menswear market in our country that is now attracting many designers to venture into this segment. This year, designers like Tarun Tahiliani, Ankita and Anjana Bhargav, Abraham & Thakore, Rajesh Pratap Singh who are famous for their fine womenswear, are associating themselves with the menswear and experimenting in this sector.
Talking about the transition from womenswear to menswear section, designer David Abraham say, “Though this is our first show, we have always had a shirt and kurta collection for men in our stores. This is a small but steadily growing segment of our business. We have been selling men’s shirts overseas and in a few selected stores. For menswear, it is a large market here which is slowly expanding.”

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The future of Fashion Week is under threat as sponsorship is hit by the Rugby World Cup.
At opening night last evening director Pieter Stewart called on the Government to back the event, saying a 12th year couldn’t be guaranteed.
Fashion Industry executive officer Mapihi Opai says Government funding for fashion has been pretty slim in recent years.
She says help is needed for Fashion Week to continue on the same track.
“It is a family business, the resources are limited, they do a fantastic job in getting the millions together it takes to stage this event every year,” she told Newstalk ZB’s Mike Hosking. “But just imagine how much better it could be if that support was there.”

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