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NBC’s new reality competition Fashion Star got off to a slow start last Tuesday, but producers say they’re still heartened by the fact that the show’s winning designs have been selling well online. The retailers involved — including Macy’s, H&M and Saks Fifth Avenue — say they’re selling out of many of the show’s winning designs. “Sales of Fashion Star merchandise exceeded expectations,” says Macy’s spokesperson Holly Thomas.
Fashion Star centers on a group of aspiring designers who are mentored by Jessica Simpson, Nicole Richie and famed designer John Varvatos; supermodel Elle Macpherson is host. Buyers from Macy’s, H&M and Saks Fifth Avenue serve as judges and decide whether to buy and market any of the contestants’ clothes. Because the show was pre-taped, the winning clothing items immediately go on sale at the retailers’ websites after the show.

NBC's new show "Fashion Star"
"Fashion Star".

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“Fashion Star” is the shrewdest hour of TV.
Combining the public’s appetite for fashion competition shows with the desire for instant gratification, the NBC series, premiering Tuesday, allows viewers to buy clothes the night they are on TV.
Granted, QVC caught on ages ago that viewers will buy what’s on TV, but “Fashion Star” is different. H&M, Macy’s and Saks Fifth Avenue all have buyers on the show.
Once buyers bid on items, that clothing is available online by the end of the show. The next day it can be bought in the store. The show was shot in July to allow enough time to make the clothes.

Clothes from show‎ "Fashion Star"
"Fashion Star".

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Britain’s young ambitious fashions designers will be shaking in their Isabel Marant sneakers with the news they could win the chance to dress Rihanna. The raunchy queen of pop is to host a fashion designer TV series to discover the next generation of up-and-coming young designers – with one lucky winner to design the outfit in which Rihanna will writhe and gyrate when she performs on stage in Hyde Park in the summer. Intrigued? Us too!

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(CBS) “Glee” stars are lending their voices to Fashion’s Night Out.
Lea Michele, Chris Colfer and the rest of the cast covered David Bowie’s “Fashion” for a new music video to promote the annual September event celebrating style and shopping.
The stars don designer duds for the video, including clothing from Prada, Alexander McQueen, Marc Jacobs and Dries Van Noten, according to The New York Times.
Jane Lynch also makes an appearance, carrying Sue Sylvester’s trademark megaphone. At the beginning of the video, she declares “I just love fashion,” and ends the clip by shouting: “Now get out and shop!”
The video, which is now online, will make its official debut Tuesday night during a rerun of the Lady Gaga episode of “Glee.” The video also will be streamed on fashionsnightout.com, fox.com and vogue.com, as well as on signs in Times Square and taxi TV screens.
The third Fashion’s Night Out will be held Thursday, Sept. 8, in cities around the world. The cast has been named official spokespeople for the event.

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