Britain’s young ambitious fashions designers will be shaking in their Isabel Marant sneakers with the news they could win the chance to dress Rihanna. The raunchy queen of pop is to host a fashion designer TV series to discover the next generation of up-and-coming young designers – with one lucky winner to design the outfit in which Rihanna will writhe and gyrate when she performs on stage in Hyde Park in the summer. Intrigued? Us too!

Though the concept for the show seems to follow the familiar formula used by Project Runway, Project Catwalk etc, the focus of RiRi’s unnamed series, to be aired on Sky Living, has an interesting twist: the challenge will be to design fun, silly outfits for celebrities and musicians. Rihanna outrageous? No! If her risque onstage get-ups are any indication, make sure you have a penchant for sequin hot pants, studded bustiers and a whole lot of leopard print before you apply…
Before you get too excited about cutting patterns alongside the singer, producers have said although she will be “heavily involved” and will make appearances, the main hosting role will be filled by Nicola Roberts – quite a coup for the stylish singer. The former Girls Aloud singer told NY Magazine she was “so flattered when Rihanna asked me to work with her (on the show)”.
Rihanna has signed on to be the executive producer of a new fashion competition show being developed for British television.
The show, which does not yet have a title, is set to debut on the Sky Living channel in Britain. It will be hosted by Girls Aloud singer Nicola Roberts and include appearances by Rihanna herself, though it is unclear how frequently the pop star will be on the show.
“I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today,” the singer said in a statement on Sky Living’s website. “I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
The show, which will presumably bear some resemblance to “Project Runway” in terms of format, will culminate with a final challenge in which the remaining designers must create a unique stage outfit for Rihanna’s performance at the Wireless festival in Hyde Park, England, in July.

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