Milan Men’s Fashion Week, showing collections for spring-summer 2013, got underway on Saturday with some colorful designs, like those shown here by Burberry Prorsum. Elsewhere in Milan, the guys of the hit show “Gossip Girl” made a splash. Chace Crawford sat in the front row of the Versace show on Saturday — along with Rachel Bilson and Hayden Christensen among others — and Ed Westwick modeled on the Philipp Plein catwalk that same night.

Milan Men's Fashion Week 2012
Milan Men's Fashion Week.

On Saturday Milan Fashion Week kicked off with brands such as Bottega Veneta, Burberry Prorsum and Versace showing on the first day. The 4 day event will see 76 collections, 41 fashion shows for 40 brands (with one double show), 27 presentations and 10 presentations by appointment only.
New brands showing for the first time include Andrea Incontri, young casualwear brand Energie, Two Italian Boys and Peuterey Aiguille Noir. All eyes on its opening day were focused on Jil Sander, who made her return to the label she founded in Hamburg in 1968.
Figures released by Milan-based Camera Nazionale della Moda Italiana (CNMI) stated about 9,000 industry professionals from around the world would be in attendance, with 1,000 media representatives from 23 countries, of which more than 400 will be accredited directly by the Italian fashion organisation.
Milan men’s fashion week marks the third season the CNMI has allowed global bloggers to upload their work directly onto the website. Bloggers can post their review in the news section, which is updated in real time. This initiative, already experimented in September and February during Milano Moda Donna, has made the site of CNMI more dynamic and captivating.

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