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There was no mystery as to which team Varun Pemmaraju was supporting: His American flag was tied around his neck, the Stars and Stripes floating like a cape behind him.
“I was going for the Superman, Captain America-look,” said the beaming 19-year-old computer science and chemical engineering student from San Jose, California, as he stood a stone’s throw from Olympic Stadium. “I thought America was a little under-represented.”

American flag is a fashion statement
American flag.

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Georgio Armani has spoken: “This is going to be the most fashionable Olympic Games ever.”
With an estimated 1.5 billion people tuning in, the 2012 Summer Games kicked off Friday night in London, England with the much-anticipated opening ceremonies.
As they marched into London’s Olympic stadium, the thousands of national delegates were decked out in new designs.
From Ralph Lauren, Salvatore Ferragamo, to Stella McCartney, to Giorgio Armani, many internationally renowned fashion houses are making their mark on this year’s games by clothing the competitors.

Fashion Olympics 2012: Big designers
Fashion Olympics 2012.

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Rihanna is set to create a fashion range for River Island.
The Talk That Talk singer, whose looks are photographed and copied by fans, has collaborated with the high street store to design a capsule collection for spring 2013.

Rihanna's new fashion line
Rihanna.

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We already thought Joshua Jackson and Cory Monteith were adorable, but both pretty much secured their “Boyfriend of the Year” awards when they accompanied their ladies to Paris Fashion Week. Seriously — that’s love.
Jackson escorted longtime girlfriend (maybe fiancee?) Diane Kruger to the Chanel Haute Couture show at the Grand Palais on Tuesday, complementing the actress’s blue dress with a blue shirt of his own. The Fringe star is used to the fashion circuit, however; he’s regularly seen with Kruger at shows and festivals around the world.

Paris Haute Couture Week‎ 2012
Joshua Jackson and Cory Monteith.

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Milan Men’s Fashion Week, showing collections for spring-summer 2013, got underway on Saturday with some colorful designs, like those shown here by Burberry Prorsum. Elsewhere in Milan, the guys of the hit show “Gossip Girl” made a splash. Chace Crawford sat in the front row of the Versace show on Saturday — along with Rachel Bilson and Hayden Christensen among others — and Ed Westwick modeled on the Philipp Plein catwalk that same night.

Milan Men's Fashion Week 2012
Milan Men's Fashion Week.

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Racegoers at one of Europe’s most famous annual race meetings will have to pass strict rules on their attire before they can collect their winnings, Sky News reported Sunday.
Royal Ascot, which is held at the historic English racecourse of the same name, has always been as much about the fashion as the horses for many of the 300,000 people who flock to the summer’s high society event.
But organizers have tightened rules on acceptable wear this year after criticism of sartorial standards that have been more loosely enforced in recent years.
The race course will employ a team of specially-trained “dress code assistants” to ensure the circuit’s new dress laws are observed.

Royal Ascot face fashion police
Jackie Sinclair.

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The Prince of Wales quipped last night that it has taken him 64 years to attain “fashion icon” status. “I seem to have lurched from being the best-dressed man to the worst-dressed man,” he added. “I don’t know why. Perhaps it is to sell publications.”
If fashion designers and rappers – including Tinie Tempah – were unsure of royal protocol, perhaps they could spare a thought for Prince Charles, who is not often seen at fashion parties. But the two cultures hit it off.
The occasion was a suitably grand reception, hosted by the heir to the throne at St James’s Palace, to launch the inaugural London Collections: Menswear which will see more than 50 British designers take to the catwalk in London over three days to rival menswear collections in New York, Milan and Paris for the first time.

Prince of Wales in fashion
Prince of Wales.

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Captain Jack Sparrow, welcome to Seventh Avenue.
Johnny Depp, the sartorially idiosyncratic star of the Pirates of the Caribbean movies, earned the Fashion Icon prize at Monday’s Council of Fashion Designers of America awards gala, held at Lincoln Center.
Depp didn’t attend, but CFDA president and designer Diane von Furstenberg summed up the honoree: “Hot and talented.” Director John Waters accepted for the actor, whom he described jokingly as “the star who made dirty hair fashionable.”
Designers and A-list celebrities Mary-Kate and Ashley Olsen scored the big win of the night, beating out Marc Jacobs and Proenza Schouler designers, Jack McCollough and Lazaro Hernandez, for the womenswear designer of the year award.

CFDA Fashion Awards 2012
Rachel Zoe.

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The glamour of the catwalk came to a sun-drenched Newcastle city centre.
This weekend saw the launch of Newcastle Fashion Week, a nine-day bonanza of catwalk shows, designer talent and glamorous parties.
TV fashion star Brix Smith-Start, who features on Gok Wan’s series Fashion Fix, was guest of honour on Sunday when she introduced the new Spring and Summer collection from South Shields-based international fashion brand, Barbour.

Newcastle Fashion Week 2012 at Grey's Monument
Newcastle Fashion Week.

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Back in December, a pregnant Jessica Simpson told us she had a maternity line in the works–and now that her little bundle of joy Maxwell Drew has arrived, so has a first look at the new collection.
Jessica Simpson’s maternity line will be available in 700 retail locations, including Motherhood Maternity, Destination Maternity, as well as Destination Maternity shop-in-shops within Macy’s, come fall 2012.

Jessica Simpson's maternity collection
Maternity collection.

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